A DBA, "doing business as", is also known as a trade name, and allows you to conduct business under a name that is different than the one registered with your LLC.
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A DBA is not required for a business, but it can be a useful tool. If you're planning on doing business using a name other than your individual name or your business entity's official name, you'll need to register for a DBA name.
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If you'd like to setup a DBA you can contact us at hello@doola.com to learn about the process and the fees associated with a given state.